Infraspeak - Dawn of a New Era!

Our vision for intelligence, together with an ever-ending search for personalization, makes Infraspeak a unique Intelligent Maintenance Management Platform (IMMP) that helps thousands of teams every day.

We make our customers' life much easier. They can do more with their current resources; they deliver what's expected from them. They reach their goals. Why? Because our platform truly reflects our motto: Be a Source of Good Life!

The time of software being just a repository of information is clearly over. That's why Infraspeak is not just a system of records. It's a system of intelligence that collects data and transforms it into real actions by using state-of-the-art technology and making it accessible to teams of all sizes.

Our intelligent platform works for our customers to overcome today's challenges and future-proof their operation. Yes, the future: no matter how it looks!

We were proudly born in Porto, Portugal, to the world. We are a fast-growing company that partners with customers from Asia to Europe to Africa to the Americas and builds with some of the world's most relevant investors.

We say that we have limited resources –– we all do, right? –– but unlimited ambitions. Come help us grow and chase bigger wins!

• We believe in meritocracy, holacracy and ownership.
• We believe that only great teams can build great products –– and customers are part of our team.
• We believe happiness is in the path, not at the end of it.
• For us, simplicity is the ultimate sophistication –– thanks, Leo da Vinci!

What are we looking for?

We are looking for a Paid Media Marketing Executive to help us develop, manage and optimise a paid acquisition strategy that drives consistent inbound pipeline generation.

Your responsibilities will include developing and implementing paid media strategies, managing PPC campaigns across channels, and analysing CRM data to optimise the strategy and decision-making.

Ultimately, you’ll join Infraspeak's paid media team with the responsibility to create & capture demand for our platform and feed inbound pipeline in our key markets.

 
What will you do? 

• Plan comprehensive paid media strategies to generate Marketing Qualified Leads (MQLs) via Google Ads, LinkedIn Ads, Meta Ads and other PPC platforms such as Capterra or Software Advice.
• Manage paid media budgets, monitor campaign performance and optimise investment allocation.
• Work with the content team to define campaign creatives and analyse content performance.
• Align with other channel managers to ensure consistent and effective communications across the customer journey.
• Track analytics and report on paid media channel performance aligned with team and company KPIs and OKRs.
• Perform A/B tests and experiments to improve campaign conversion rates.
• Research and analyse CRM data to qualitatively lead quality and other bottom-funnel metrics to guide your strategic direction and decision-making.

What do we expect from you?

• Proven experience in in-house paid media management for B2B Saas brands with international presence.
• Proficiency with web analytics tools and full-funnel reporting / CRM.
• Deep understanding of Demand Generation, Lead Generation and Account-Based Marketing (ABM) strategies and tactics.
• A data-driven mindset and the ability to analyse performance data and craft insightful dashboards to inform yourself and the team of campaign success.
• A good dose of creativity, strategic vision, and critical and lateral thinking when trying to reach our target audience.
• The willingness to research and maintain up-to-date knowledge in specific markets to drive decision-making and help adapt our messaging.
• Process orientation and project management skills.
• A great sense of autonomy, organisation, and teamwork.
• Great time-management skills and the ability to prioritise task backlogs.
• The curiosity to research new topics and learn new things every day.
• Good written and verbal communication skills.
• A positive mindset and a good sense of humour.
• English proficiency.

What do we offer?

• Flexible working hours and remote-friendly culture.
• Competitive salary and perks.
• Modern office with everything you need, located in central Porto.
• A startup environment, where you will see the company (and yourself!) grow to be worldwide reference in the field (some people call it ambition, we call it focus).
• A balanced work environment where you will have autonomy, responsibility, ownership, and freedom to make mistakes and to learn from them.
• Regular events to promote knowledge sharing and team engagement.